St. Joseph Media has introduced what one of its senior executives believes is a possible antidote to the FOMO (fear of missing out) syndrome so common in the age of information overload.
The Toronto media company quietly launched a daily email newsletter called Twelve Thirty Six – also represented as 12:36 – about two months ago.
The digital product, which delivers what Toronto Life publisher Ken Hunt describes as an “interesting take” on the day’s events, is delivered to subscribers’ inboxes at 12:36 p.m. Monday to Friday.
Hunt describes Twelve Thirty Six as a “daily lunchtime tabloid” covering an eclectic mix of stories, all with a Toronto focus. “Hopefully it’s things readers haven’t heard 10 times already,” he said. “It’s not a general news update or the top headlines of the day – it’s an eclectic news product.”
Headlines in a recent edition included a story about the ongoing gentrification of The Galleria Mall in Toronto’s west end, and Toronto councillor Norm Kelly surpassing 100,000 followers on Twitter.
Twelve Thirty Six is overseen by Marc Weisblott, a former correspondent for now-defunct alternative paper Eye Weekly who has also written for Yahoo and Canada.com. Last year PR firm Hill+Knowlton named him one of the 10 voices to follow in Canadian media.